Understanding Your Data Privacy with Yahoo
Yahoo, a member of the broader Yahoo family of brands, is committed to respecting your privacy. We recognize the importance of transparency regarding how we utilize data collected through our websites and applications. This notice outlines our cookie practices and provides you with clear options to manage your privacy preferences.
How We Utilize Cookies on Our Platforms
When you engage with our sites and apps, we employ cookies for several essential functions. Primarily, these cookies facilitate the delivery of our services, ensuring seamless access and functionality. They also play a crucial role in user authentication, bolstering security measures and actively preventing spam and malicious activity. Furthermore, we leverage cookies to analyze user behavior and measure platform usage, allowing us to continually improve our offerings.
Customizing Your Cookie Preferences
You retain control over how your data is handled. Upon visiting our sites and apps, you'll encounter options to manage your cookie preferences. Selecting "Accept all" signifies your consent for Yahoo and our advertising partners – a network of 245 entities participating in the IAB Transparency & Consent Framework – to store and access information on your device. This includes utilizing cookies alongside precise geolocation data, technical identifiers, and browsing/search history for purposes such as analytics, personalized advertising and content delivery, advertising effectiveness measurement, and audience research and service development.
If you prefer to restrict these additional data uses, simply click "Reject all." For a more granular approach, choose "Manage privacy settings" to customize your choices. This allows you to specify which types of data collection you permit. Remember, you can revisit and modify your consent at any time by accessing the "Privacy & Cookie Settings" or "Privacy Dashboard" links conveniently located on our sites and apps.
Ongoing Control and Further Information
Your privacy choices are not set in stone. You have the ongoing ability to withdraw your consent or adjust your preferences as needed. For a comprehensive understanding of our data practices, we encourage you to review our detailed Privacy Policy and Cookie Policy. These resources provide further clarity on how we handle your personal data and ensure your continued trust in Yahoo.
