Understanding Your Privacy with Yahoo Services
Yahoo, a member of the broader Yahoo brand family, is committed to safeguarding your personal information. This commitment extends to how we utilize cookies when you interact with our websites and applications. We believe transparency is key, and this notice explains our practices and provides you with control over your data.
How We Utilize Cookies on Yahoo Platforms
When you engage with our sites and applications, we employ cookies for several essential purposes. Primarily, these cookies enable us to deliver and maintain our services. They also play a crucial role in user authentication, bolstering security measures, and preventing spam and abusive activities. Furthermore, we leverage cookies to analyze user behavior and understand how our platforms are being utilized.
Your Privacy Choices and Data Usage
Clicking "Accept All" signifies your consent for Yahoo and our extensive network of partners – totaling 245 entities participating in the IAB Europe Transparency Consent Framework – to store and process data collected from your device. This includes the use of cookies and the utilization of precise geolocation data, alongside technical identifiers and browsing/search data. This information is employed for analytical purposes, enabling us to deliver personalized advertising and content, measure the effectiveness of advertisements and content, conduct audience research, and contribute to the development of improved services.
Managing Your Privacy Preferences
If you prefer not to allow Yahoo and our partners to utilize cookies and your personal data for these additional purposes, you can select "Reject All." For a more granular approach, clicking "Manage Privacy Settings" allows you to customize your preferences. You retain the right to withdraw your consent or modify your choices at any time by accessing the "Privacy and Cookies Settings" links or the "Privacy Dashboard" located within our sites and applications. For a comprehensive understanding of how we handle your personal data, please review our Privacy Policy and our Cookie Policy.
