The ROI of Romance: Dating Coach Explains Why Men Should Buy Flowers
Margarita Nazarenko, a renowned dating coach and host of the popular self-development podcast Becoming Her, recently shared a compelling perspective on relationship dynamics, framing the act of gifting flowers to a significant other through the lens of “bro science.” In a video directed towards her primarily female audience, Nazarenko playfully encouraged viewers to share the content with partners who may have overlooked the gesture of floral appreciation. Her approach aims to demystify romantic gestures and present them in a relatable, data-driven manner.
Nazarenko’s video begins with a reassuring message to men, emphasizing her support and encouraging them to embrace the concept without apprehension. “In the next 60 to 70 seconds, I’m going to explain the ROI of buying flowers using bro science,” she stated, immediately establishing her unique and engaging approach. She cleverly leverages the understanding of return on investment, a concept familiar to many men, to illustrate the benefits of this simple act of kindness.
Understanding the Financial and Emotional Impact of Flowers
The core of Nazarenko’s argument revolves around quantifying the value of flowers. She details that the expense typically ranges from $40 to $80, depending on location, but the positive impact can last between three and seven days. “Every time she walks past the flowers, she thinks of you. That’s multiple positive mental impressions per day. It’s basically low-cost brand reinforcement about how great you are,” she explained. This reinforces the idea that a relatively small investment can yield significant emotional returns.
Beyond the immediate visual appeal, Nazarenko highlights the symbolic weight of flowers. She emphasizes that they represent effort without demanding elaborate expressions. “You don’t have to say the right thing, write a poem, be Mr Darcy, or plan an expensive trip. You just show up with something that says, I thought about you. That builds emotional credit, and emotional credit compounds over time, meaning later you can get away with other things.” This underscores the power of small, thoughtful gestures in building a strong emotional foundation.
Maximizing Relationship Value with Consistent Gestures
Nazarenko further suggests that gifting flowers can subtly influence perceptions. When a woman shares a photo of her flowers with friends, it subtly signals to other men that she is valued, potentially increasing attachment through perceived competition – a principle rooted in basic psychology. She proposes a strategy of gifting flowers every other month, estimating a yearly cost of $360.
“For $360 a year, you get a woman who feels consistently considered by you, which means fewer arguments about effort, less emotional auditing, more softness from her, and more affection from her,” Nazarenko concluded. She playfully challenged men to consider whether they spend more on less memorable items, advocating for a shift in priorities towards fostering emotional connection. For an added benefit, she recommends surprising your partner with flowers on a “random Tuesday” to demonstrate genuine intention rather than obligation, potentially fostering a deeper sense of devotion.
The video quickly garnered significant attention, with numerous women expressing gratitude for Nazarenko’s insightful advice. Comments flooded the post, with many praising the video's clarity and practicality. However, some viewers questioned the need for such explicit guidance, suggesting that a man’s inherent desire to be considerate shouldn’t require external validation.
