Disguise Expands into Atlanta’s Experiential Entertainment Hub
Disguise, a leading innovator in experiential entertainment technology, has officially established a significant presence in Atlanta with the opening of its new 8,000-square-foot office and Experience Center. The London-based company, renowned for its work on globally recognized projects like the Las Vegas Sphere and the Burj Khalifa in Dubai, is strategically positioning itself within the burgeoning Atlanta market. This expansion underscores the growing demand for cutting-edge visual experiences and solidifies Disguise’s commitment to serving a diverse clientele.
The new facility, located in the West Midtown area, is designed to be more than just a workspace. During a recent ribbon-cutting event, the Disguise team articulated their vision for the location as a hub for exploration and engagement with the future of visual storytelling, audience interaction, and real-time experiences. As observed by Hypepotamus, the Experience Center immediately embodies this forward-thinking mission.
Immersive Technology at the Core of the Experience Center
Central to the Atlanta Experience Center is a state-of-the-art virtual production LED stage. This dedicated space is intended for demonstrations, prototyping new concepts, and ongoing research and development. The stage operates utilizing Disguise Studio Pro alongside a GX 3+ media server, the company’s latest high-performance playback system. Visually, the stage is brought to life through Planar® CarbonLight™ CLI Series and Leyard ALF Series LED panels.
Disguise’s impressive portfolio boasts collaborations with industry giants including Disney, Snapchat, Netflix, ESPN, the Sydney Opera House, Epic Games, Nvidia, Warner Brothers, and the F1 Arcade in Las Vegas. The company’s technological prowess has also illuminated performances by global music icons such as Adele and Beyonce, further demonstrating its versatility and impact.
Strategic Atlanta Location & Local Integration
The decision to open a physical location in Atlanta was a deliberate one, driven by the city’s high concentration of Fortune 500 corporations. While Disguise is known for spectacular public-facing installations – such as the visual displays at the recent NBA All-Star Game – a substantial portion of their work supports corporate events and keynote presentations. This strategic positioning allows them to directly serve a key segment of the local business community.
However, Disguise is not new to the Atlanta area. In 2022, the company completed the acquisition of Atlanta-based creative studio Meptik, and the two teams have since been fully integrated. This acquisition demonstrates a long-term commitment to the region and leverages the existing talent and expertise within the local market. Notably, The Carlyle Group acquired Disguise in 2021, providing further resources for growth and innovation.
The Atlanta Experience Center aims to be a collaborative environment for creators, technologists, and production professionals. Disguise experts will regularly host demonstrations covering software, hardware, and projection mapping techniques, offering hands-on access to the technology powering today’s most ambitious productions.
