$3 million. That’s the monthly revenue at American Furniture Warehouse’s Fort Collins location, and the figure that underscores the escalating tension between businesses and Xcel Energy over recent “Public Safety Power Shutoffs” (PSPS). While intended to mitigate wildfire risk during high-wind events, these preemptive outages are costing businesses in the I-25 and Mulberry Street industrial park tens of thousands of dollars per day, raising questions about the cost-benefit analysis of Xcel’s current strategy and the equitable distribution of risk in Colorado’s energy infrastructure.
The core issue isn’t disagreement over the need for wildfire prevention – even Rich Burlingame, store manager at AFW, acknowledges its importance. Rather, it’s the localized and seemingly arbitrary nature of the shutoffs. Burlingame points out the glaring inconsistency of his store being plunged into darkness while neighboring businesses remain powered, a situation he describes as “not making any sense.” This isn’t simply a matter of inconvenience; AFW’s large showroom relies entirely on electric lighting, rendering it unusable and unsafe during an outage. The inability to process payments or maintain a safe environment translates directly into lost sales, impacting a significant portion of the company’s monthly earnings.
Based on the original CBS News report.
The problem extends beyond retail. Steven Anderson, CEO of Forney Welding and Metalworking, details how PSPS events bring his warehouse and distribution center to a complete standstill. His operation, reliant on automated robotic systems, is forced to halt production, sending hourly employees home without pay for up to eight hours. In a logistics landscape dominated by companies like Amazon promising two-day shipping, even brief interruptions can damage a company’s reputation and market share. Anderson frames the issue as a competitive disadvantage, stating that downtime risks losing customers to competitors unaffected by the outages. Follow the money: each hour of lost productivity at Forney represents a direct hit to their bottom line, potentially jeopardizing contracts and future growth.
Xcel Energy’s response, outlined in a statement to CBS Colorado, acknowledges the disruption but frames PSPS as a “vital tool” for community safety, citing historically low snowpack, warm temperatures, and dry conditions as contributing factors. The company highlights its planned investment in undergrounding power lines – approximately 50 miles by 2027 at a cost of $3.12 million per mile – and the implementation of “Enhanced Powerline Safety Settings” (EPSS) as mitigation efforts. However, this investment, while substantial, represents a fraction of Xcel’s overall infrastructure and is targeted based on wildfire risk analysis, meaning areas with lower risk, like the Fort Collins industrial park, may not be prioritized. The company directs impacted businesses to file insurance claims, a solution that doesn’t address the immediate loss of revenue or the ongoing uncertainty.
The disconnect lies in the asymmetry of cost. Xcel absorbs the cost of wildfire prevention measures, while businesses bear the brunt of the economic consequences of PSPS events. The proposed solutions – insurance claims and long-term infrastructure upgrades – offer limited immediate relief. The demand for generators, estimated at $250,000 for a facility like AFW, places an additional financial burden on businesses already struggling with the economic impact of the outages. This raises a critical question: should Xcel contribute to the cost of backup power solutions for businesses directly impacted by their safety protocols?
A meeting between the affected businesses and Xcel is scheduled for early March, a crucial opportunity to address these concerns. However, the underlying tension remains. The current situation highlights a systemic vulnerability in Colorado’s energy infrastructure and a lack of clear mechanisms for mitigating the economic fallout from proactive safety measures. What this means for your wallet: consumers should anticipate potential price increases from businesses in affected areas as they attempt to recoup lost revenue, or a shift towards businesses located in areas less prone to PSPS events. Investors should watch for Xcel’s response to the growing pressure – will they expand infrastructure investments, offer financial assistance to impacted businesses, or maintain the status quo, potentially facing increased regulatory scrutiny and reputational damage? The outcome of the March meeting, and Xcel’s subsequent actions, will be a key indicator of how Colorado balances wildfire safety with economic stability.







