#sports-marketing
2 articles with this tag
SportsUFC 329 Underscores Risks of Marketing Aging Fighter Comebacks
Conor McGregor lasted 69 seconds at UFC 329 in Las Vegas before a knee injury ended his return. This result highlights the physical risks for aging stars.
SportsPublicis Groupe Buys WME Agency 160over90 for $500 Million
Unravel the $500M WME sale! Discover how Publicis's acquisition of 160over90 reveals a seismic shift in sports marketing, driven by data & ROI.