TEG Live Appoints Brad Turcotte to Lead North American Country Expansion
Ticketek Entertainment Group has announced the appointment of Brad Turcotte as Senior Vice President of Country for TEG Live. This strategic move signifies a major investment in the growth of country music internationally, particularly within the Asia-Pacific region. Turcotte will be stationed at TEG Live’s newly established office in Nashville, Tennessee, spearheading the company’s country music initiatives throughout North America.
Turcotte’s role will involve close collaboration with TEG Live’s existing teams in Australia and New Zealand, fostering a stronger connection between the North American country music scene and these key international markets. The company aims to capitalize on the increasing global demand for country music and establish a more robust touring circuit for artists. This expansion is designed to create more opportunities for both established and emerging talent.
Executive Brings Extensive Industry Experience to TEG Live
Prior to joining TEG Live, Brad Turcotte served as an Artist Manager at Vector Management in Nashville, where he oversaw the careers of a diverse roster of country and entertainment professionals. His career boasts significant tenures at industry powerhouses including Universal Music Group Nashville and Big Machine Label Group. During these roles, he directed international strategy and spearheaded global campaigns for some of country music’s biggest stars.
Turcotte’s impressive track record includes leading international efforts for multiple platinum-selling albums by Taylor Swift, specifically 1989, Red, and Speak Now. He also played a pivotal role in the global success of artists such as Carrie Underwood, Chris Stapleton, Luke Bryan, and Keith Urban. Before his work with major labels, Turcotte demonstrated entrepreneurial spirit as a label founder and executive.
TEG Live Strengthens Country Music Team
Brad Turcotte will collaborate closely with Alex Kelsey, Head of Touring, Country Music, and Clay Doughty, Head of Strategy, Country Music, to build out TEG Live’s country music division. The team will receive support and guidance from Vanessa Picken, Global Director, Music Strategy, ensuring a cohesive and globally-focused approach. This leadership structure is designed to maximize the impact of TEG Live’s country music initiatives.
“I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world,” stated Turcotte. “I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market. I’m grateful to join Tim McGregor and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.”
Nashville Hub Key to International Growth Strategy
Tim McGregor, Global Head of Touring at TEG, emphasized the importance of this appointment, stating, “Brad’s appointment is a major milestone for TEG Live.” He further explained that establishing a stronger presence in Nashville, the epicenter of the global country music landscape, will significantly enhance the connection between North America and TEG Live’s core markets.
McGregor believes this strategic positioning will unlock new opportunities for artists to tour internationally, foster deeper connections between fans and performers, and cultivate the next generation of country music talent. The move underscores TEG Live’s commitment to expanding the global reach of country music and solidifying its position as a leading international touring promoter.
Author Recent Posts Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
