## Leading Companies Pledge Support for New Trump Accounts Initiative


A growing number of prominent American corporations are committing to enhance their employees' financial futures by contributing to the newly established **Trump Accounts**. These investment vehicles, set to officially launch in July, aim to foster long-term wealth accumulation for the next generation. The government's core incentive includes a **$1,000 deposit** for every American child born between **2025 and 2028**.

The **Trump administration** has actively encouraged private sector involvement, urging businesses to match the federal government's initial **$1,000 contribution** for eligible employees. This call to action has resonated widely, with numerous companies across diverse industries, particularly in finance, announcing their participation since December and continuing through February. Under the program's regulations, companies are permitted to contribute up to **$2,500 annually** to these accounts.

This corporate backing signifies a collective effort to provide children with a financial head start, aligning with the broader goal of making capitalism more accessible and appealing. The initiative provides a unique opportunity for families to begin investing early, leveraging both government and employer support.


## Corporate Engagement in Trump Accounts for Employee Benefits


Several financial powerhouses were among the first to announce their commitment. **Bank of New York Mellon (BNY)**, an international financial services firm, declared in December its plan to contribute **$1,000** to employee **Trump Accounts**. **BNY CEO Robin Vince** stated, "For more than two centuries, BNY has supported our nation's financial ecosystem and the people who power it, including our own employees. This initiative advances that mission in a meaningful way." He added that matching the government's contribution helps employees give their children "a head start toward a stronger financial future."

Similarly, **The Charles Schwab Corporation** announced its **$1,000 contribution** in December. **CEO Rick Wurster** affirmed, "For more than half a century, Schwab has stood for increasing access, lowering costs, and empowering millions of families to achieve their financial dreams and goals." He emphasized that by matching the government's contribution for employees' children, Schwab is "honoring that commitment." Digital banking platform **Chime** also pledged a **$1,000 match** in December, with **CEO and cofounder Chris Britt** noting the program's alignment with their mission to "unlock financial progress for everyday Americans."

The momentum continued with major players like **JPMorgan Chase**, whose **CEO Jamie Dimon** announced in January that the bank would contribute, stating it makes it "easier for them to start saving early, invest wisely, and plan for their family's financial future." **BlackRock**, a prominent investment management firm, also confirmed its **$1,000 match** in December, highlighting its longstanding support for early childhood savings. In January, **Bank of America** joined the initiative, matching the **$1,000 contribution** via an internal memo that applauded the government's "innovative solutions." Financial services giant **State Street** announced its **$1,000 match** in December, with **CEO Ron O'Hanley** emphasizing the importance of "helping families build a secure financial future."


## Expanding Employee Financial Well-being Across Sectors


Beyond the financial sector, a diverse range of companies are stepping up. Fast-casual chain **Chipotle** confirmed its intent to match the government's contribution, with a spokesperson explaining, "This initiative aligns closely with our purpose driven culture and our dedication to supporting the whole employee—at work, at home, and into the future." **Comcast** also confirmed its participation through a company spokesperson. The cryptocurrency exchange **Coinbase** announced its contribution in January, with **CEO Brian Armstrong** humorously suggesting on X, "Hopefully we can pay the $1k in Bitcoin."

Some companies are going above and beyond the standard matching. Technology giant **IBM** will contribute to employee **Trump Accounts**, and notably, it will provide an *additional* **$1,000** if parents invest **$4,000** within **24 months** of their child's birth or by **July 2026**, whichever comes later. Oklahoma-based petroleum company **Continental Resources** also plans to contribute, with **Founder and Chairman Harold Hamm** stating at the "Trump Accounts" summit in February, "At my company, Continental Resources, we want to lead by example. We plan to do this in every state in which we operate." Burger chain **Steak 'n Shake** announced in January that it would provide an *additional* **$1,000** for its employees' **Trump Accounts**, expressing its commitment to "giving back to our communities and our country" on X.

Further commitments include **Intel**, which announced a **$1,000 contribution** in January, with **CEO Lip-Bu Tan** stating, "America's future technologists will define the next era of innovation." **Mastercard** confirmed it would "incorporate" **Trump Accounts** into its benefit offerings for U.S. employees. Trading app **Robinhood** announced a **$1,000 match** in December, aligning with its mission to "democratize finance for all." Seattle-based firm **Russell Investments** also pledged a **$1,000 contribution** in January, with **CEO Zach Buchwald** noting that "starting early helps to demystify investing." Financial technology company **SoFi Technologies** announced a **$1,000 match** in January, with **CEO Anthony Noto** emphasizing the importance of "investing early." Ride-share giant **Uber** also confirmed its participation, with a spokesman stating the company is "looking forward to participating in this program." Credit-card behemoth **Visa** announced its contributions in December, planning to include these accounts in its benefits package and exploring options for cardholders to deposit rewards.


## A Growing Movement for Generational Wealth Building


The initiative has also drawn support from political advocacy groups. **Turning Point USA CEO Erika Kirk** announced in January that her organization and its affiliate, **Turning Point Action**, would contribute **$1,000** to employees' **Trump Accounts**. Kirk shared a poignant reflection on X about her late husband, **Charlie Kirk**, who was tragically killed in September, noting his passion for "young families and having children."

More recently, **Citi** announced in an internal memo sent to employees in February that it would contribute **$1,000** to **Trump Accounts**. Beyond direct employee benefits, Citi also committed **$5 million** to non-profit organizations dedicated to raising awareness, encouraging participation, and assisting families with the account opening process. The memo underscored Citi's excitement "to play an active role in supporting the financial well-being of families across the US."

Other major corporations, including **Wells Fargo** and **Nvidia**, have also confirmed their intent to contribute to employee **Trump Accounts**. While Wells Fargo's contribution amount was confirmed by a spokesperson, **Nvidia CEO Jensen Huang** stated, according to Bloomberg, that "Nvidia will proudly support this bold initiative by contributing to the accounts of our employees' children," without specifying a precise sum. This widespread corporate embrace highlights a significant, unified effort to support the next generation's financial security through these new investment accounts. **Brendan Smialowski / AFP via Getty Images** and **Cheng Xin/Getty Images** contributed to the visual representation of these developments.

Companies Boost Trump Accounts: $1,000 for Kids' Future Wealth

## Celebrating Milestones for Ohio Businesses


Is your enterprise reaching a significant milestone this year? The **NFIB Ohio** team is actively seeking to acknowledge **Ohio small businesses** commemorating key anniversaries. We invite businesses marking their 5-, 10-, or 15-year operational milestones to inform our office. This initiative aims to highlight the enduring commitment and success of local entrepreneurs across the state.


## Official Recognition for Community Contributions


In collaboration with elected officials, **NFIB Ohio** orchestrates the creation of official commendations designed to honor these long-standing Ohio small businesses. This process ensures that your dedication and impact receive formal acknowledgment at the local legislative level. **Jacob Flowers**, **NFIB Ohio Assistant State Director**, highlighted the significance of this program, stating, "This is a great opportunity for small business owners to be recognized by their local representative for what they contribute to our local communities." He further underscored the importance of member engagement, encouraging those reaching significant milestones to initiate the recognition process.


## Engage with NFIB Ohio for Your Anniversary


If your business is celebrating one of these landmark anniversaries, we urge you to connect with the NFIB Ohio team. This is a straightforward way to ensure your years of hard work and community service are formally celebrated. For further details on how to submit your anniversary information or to address any inquiries, please reach out directly to Jacob Flowers. He is available to assist you with the commendation process and answer any questions you may have.

Business

Companies Boost Trump Accounts: $1,000 for Kids' Future Wealth

NFIB Ohio: Official Recognition for Your 5, 10, 15-Year Business Milestones!